A World of Terror
is a clothing brand based out of Virginia that's creating some of the hardest vintage-inspired pieces in the underground. We spoke with the founder Jamie about his experience initially running a vintage apparel company to now building a community around his own brand and collaborating with the likes of Lil Aaron. In addition, we also spoke about his upcoming Los Angeles pop up on August 17th, his favorite pieces on the new collection, and his plans to build Terror Tales into a fully cut and sew brand with high quality while always maintaining affordability.
Where are you from?
Jamie: I’m from a small town in VA about 45 minutes outside of DC.
When did you start Terror Tales Clothing?
Jamie: I started the brand in late 2017 with the idea being around for about a year.
How did you come up with the name?
Jamie: I got the name from my favorite episodes of the show ‘Regular Show’ and it stuck ever since.
What made you want to start a clothing brand?
Jamie: I’ve been in the clothing industry for about 5/6 years now. I started out by thrifting and selling vintage and then ended up making a full blown business out of it with my brother, which he still operates. I wanted to create something that was mine and have a vintage-inspired brand but I mostly just started it for fun and to see where it would go.
Were you always artistic growing up?
Jamie: Yeah I used to paint a lot and draw all the time when I was younger. I used to be obsessed with designs of different skate brands so I used to paint tees in elementary school with Baker logos and Toy Machine logos.
Talk about your upcoming 2nd collection. What was the inspiration behind those pieces?
Jamie: A lot of it is ideas that I’ve had for a while but haven't been able to afford the manufacturing for until now. Most of it is inspired by vintage styles and the hoodie is inspired by a design Elvis used to wear in shows. I couldn’t have done this collection without my new designer Oscar who will be at the event as well.
The collection is debuting at your LA popup on August 17th, correct?
Jamie: Yes. This is my very first event with the brand and the first time selling any of the brands products physically. The address for the pop up is 5239 Melrose Ave, Los Angeles, CA.
What should we expect to see from the popup?
Jamie: Lil Aaron will be joining us to meet fans and we’ll also have some live music from talented local artists. It should be a good time. We have the whole retail space to ourselves.
Is this the first live event you’ve done?
Jamie: Yes it's the very first one I've done with the brand, but I have done pop ups in the past with my vintage company in DC which have had good turnouts.
What appeals to you about doing a live event where you get to meet your supporters in person?
Jamie: It’s been a huge dream of mine to open some kind of space in LA since I was a sophomore in high school. I thought this was the perfect time to do an event for this new collection.
Where did you get the idea to design your first pair of pants?
Jamie: I had the idea in 2017 to make those. They were actually the first sample I ever made for the brand. They originally had yellow and grey camo pockets and were very baggy.
What appeals to you about cut & sew?
Jamie: I’d say the customization aspect is my favorite part, as you can really make the piece yours and have good quality control. The possibilities are endless. We have a great manufacturer which really helps too.
How did the collab with Lil Aaron happen?
Jamie: I posted the original picture of the black and green Hawaiian shirt and tagged Lil Aaron. He loved it so I sent him one, and he DM'd me later with him wearing it and asked to collab. How could I turn that down? It was definitely a dream come true. It's the first collab with the brand and it's awesome we're releasing it where he's from.
What makes you want to work with another brand or designer?
Jamie: The fact that two minds can come together, create something, and each make tweaks till it’s perfect is just a great feeling and experience.
Are there any other brands or designers you want to work with in the future?
Jamie: I want to do a lot of 90s based movie and TV show capsules, and I would love to eventually collab with Pleasures, Half Evil, Menace, and some other brands of that stature. The ultimate collab for me would be with Goosebumps or Chinatown Market.
What’s your favorite piece on the new collection?
Jamie: I’d say it’s either the hoodie or the Simpsons bootleg.
Where do you draw inspiration from?
Jamie: Mostly from anything I see throughout my day. But a lot of my inspiration comes from vintage pieces that I find. I have a stock room of over 400 different pieces in my house that I like to look through.
What made you want to make the Terror Tales side bag?
Jamie: I always wanted to drop an accessory and I loved the trees design. The matching pieces really go together.
Are there any other garments, mediums or accessories you want to experiment with?
Jamie: After LA I’m debating doing a full furniture line and also a lot of new cut and sew pieces such as jeans, vests, and finally some hats.
What should we expect to see next from Terror Tales?
Jamie: Depending on how this pop up goes expect bigger collections, and even bigger events.
What do you want Terror Tales to become?
Jamie: I want to create a large fully cut and sew brand and maintain affordability while still having the expensive quality of a big brand.
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