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LOW INTEREST is a clothing brand out of Michigan that's been making a name for itself this year with a consistent supply of unique pieces that mix cut and sew with screen printing. We spoke with the founder Cayden about his experience starting the brand in high school to now spending 8 - 10 hours a day working on crazy custom pieces that you won't find anywhere else. In addition, we also spoke about some of his most elaborate pieces, what his creative process looks like, and his plans to continue pursuing his passion and growing while always remaining true to his roots.

Where are you from?

Cayden: I’m from Muskegon, Michigan. It’s a little town right on Lake Michigan.

When did you start Low Interest?

Cayden: I started Low Interest during senior year of high school right around Spring break. That’s when I made the first set of prints so it was about a year and a half ago.

Where does the name come from?

Cayden: Originally I was gonna start the brand with one of my homies and we were coming up with names. I didn’t want something corny and couldn't think of something for the longest time. It got to the point where I didn't care what people thought of the name since I wanted it to be about the clothes more than the brand, so I just went with Low Interest. That’s why I don’t plaster the name all over the clothes and instead mainly focus on the art aspect.

What made you want to start a clothing brand?

Cayden: When I was 16 I started skating and that's when I got into vintage clothing from thrift stores. I got deep into that and would resell vintage shirts, but I wanted to make my own brand. I didn’t want to outsource anything so I started buying blanks and I taught myself to screen print. Eventually I moved to cut and sew and learned to sew and do dye work. Everything I taught myself was through Youtube.

Was fashion a big part of your life growing up?

Cayden: I always cared about the way I dressed from the time I was 10 or 11. Even though I cared I’d say my style was lacking till I was about 16. I was into cringy stuff like American Eagle and what not. But right when I started skating I got into other brands like FTP and Supreme. I’m not into Supreme anymore since I think it’s been washed out by fakes but I liked it back then.

Let’s talk about your latest release. What was the inspiration behind those pieces?

Cayden: I used to do a lot of line work on my first designs. I’ve been doing a lot of cut and sew but I wanted to get back into sketch work. I caught myself wearing dragon themed clothes pretty often so I wanted to do a full drop on dragons. I incorporated my cut and sew work with old designs and incorporated gemstone work with rhinestones in the eyes. I wanted to add something new to my old work.

What was your favorite piece on that last release?

Cayden: I’d say my favorite piece was the hoodie because it had so many mistakes. When I first dropped the hoodie all it had was the icon logo sewn on the bottom. I posted it then took it off and added flames, but I didn’t know if that was enough so I painted faces on it and did some sew work on it. I left it how it was and then when I was printing out dragons I thought it’d be perfect to add a dragon. It turned out to be so clean. It was a piece that happened by mistake but that’s what makes it my favorite.

All your releases seem to be diverse in your choice of garments to use. How do you go about choosing what type of garments you want to use for a release?

Cayden: For example, today I woke up and decided I wanted to put a lot of work into a piece. There are certain pieces that I want to put in 8 - 10 hours of sewing into. For those pieces I use my best fabrics, my best ideas, and the most amount of time. Those pieces are for people that can afford them, but from personal experience I know that not everyone can afford everything so I make prints as well so that everyone can get something.

What did your creative process look like when making those new pants you previewed?

Cayden: They were a lot of fun and they're my favorite piece that I’ve worked on so far. I was gifted a bunch of curtains, carpet samples, rug samples, and super high quality sample fabrics in all sorts and colors. It doesn’t feel like anything you get at a store. I thought they’d be fire on pants so I cut some pants up and started sewing crazy stuff on them. It’s mad soft and high quality. I was just overlapping stuff and it started looking cool so I stuck with the idea.

What's your favorite garment to work with and design on?

Cayden: I’d say either a hoodie or pants. When I make a piece of art it’s a canvas size, and if its a tee I don't have as much space to work with and it doesn’t have as much weight. But with a hoodie or pants there's more area to cover and I tend to put in more time with more high quality fabrics since I like that nice, heavyweight feel.

Where did you get the idea for the “knife and gun” question mark shirt that you made?

Cayden: I got the idea from this guy that stands out by the cosway which is a roadway near where I live. This guy holds up a peace sign and wears a business suit five days a week to symbolize being peaceful and having no worries. Personally, I don’t like arguing and it reminded me of that. So I wanted to make a peaceful, chill piece. It was one of the first pieces where I wanted to screenprint and then sew on top. It sold out in a couple minutes which was huge for me at the time.

Do you mix cut and sew and screenprinting with a lot of your pieces?

Cayden: I like to make a lot of high quality pieces and I'd like to always put as much time as I can into them which incorporates screen printing and sewing. If I’m seeing a lot of people like my stuff but it’s out of their price range I like going back to screen printing. But for people that can afford it I like to do full screen print and cut and sew pieces since I think it looks really clean.

How long have you been doing cut and sew?

Cayden: The first thing I taught myself was screen printing. I taught myself that on Youtube even before I bought equipment so I’ve known how to do that for a year and a half now. I learned cut and sew about 6 months into Low Interest. The funny thing is that the first cut and sew was done by my mom. She taught me how to sew with my hands but I ended up getting a sewing machine. Rhinestone work is really easy and I’ve been doing that for about 2 months. I’ve also been doing hand painting about as long as I’ve been screen printing.

Which medium is your favorite?

Cayden: It changes. Sometimes it’s screen printing but I’d say it’s cut and sew. There’s something about chilling in my room and cutting and sewing that I love. I put in 8-10 hours a day and it’s chill. Another medium I enjoy heavily is canvas. I posted a canvas piece on the website and it sold so shoutout to that person. I also like painting on clothes but I'm much better at painting on canvas so I enjoy that as well.

What made you want to make the long sleeve button up with the cut and sew face and the barbed wire collar?

Cayden: I started off with these evil faces I’d be painting on crewnecks. The producer Diablo copped one and others were liking it as well. I wanted to mix hand paint and cut and sew, so I decided to mix paints to make a glaze looking eye and do cut and sew work on the patches. The barbed wire was something I saw online and wanted to incorporate in a different way. I hadn’t seen anyone do it on a collar so I thought why not throw one on and it looked super clean. That was a design I made up right on the spot one night and I’ve made a bunch of different sizes and colors since.

Do you think your design style has changed since you started?

Cayden: I feel like sometimes I go back to my roots like when I made the dragon tee with sketch design work. But every day I feel like I’m evolving with new ideas and whatnot. I feel like everyone gets a little inspiration from things they see on Insta, but for the most part I like to make new and creative things that I haven't seen before.

Where did you get the idea to make the camo pants with the blue denim leg?

Cayden: I had some camo pants sitting around and also had bright blue denim pants. Previously, I had the bright denim pants and I wanted to print the 094 design on it. I did it but I didn’t like how it turned out so I decided to cut the denim pants and and cut the leg on the camo pants off and stitch the denim on. I did a custom white paint on the pocket where the camo turns white and I like the way it looked overall.

Who inspires you?

Cayden: I’d say in the bigger realm of clothing brands Zac from FTP, and I really like GOLF. I’m not saying I love Tyler and all his music but I think he has fire ass clothes. In the cut and sew world I really like @slumpykev and Keagan Hoffman since he makes fire shoes.

What made you want to design Low Interest backpacks?

Cayden: I wanted to diversify what I was doing and get more into accessories so I thought backpacks would be a good place to start. I thought printing on them would be dope, but I really like cut and sew backpacks. I’m about halfway through the one I’m making. In the future I want to expand into other accessories such as water guns, but I also want to do something I haven't seen before. In the future I definitely want to make skate decks as well but I’m not there quite yet.

Are there any other mediums, garments or accessories you want to experiment with in the future?

Cayden: I want to learn how to do all-over prints. Not necessarily with my logo but I really like the all-over FTP print. Currently the most I know how to screen printing is like 3-4 colors and big designs. But I think it’s called submission and they’re clean all-over prints. I know I could come up with sick designs with that so want to learn how to do that in the future.

Are there any other designers or brands you want to work with?

Cayden: There’s this brand that really stuck out to me called Year 2000. Their clothes are super clean but everyone’s complaining about how they weren’t shipping. I went onto his website and it was down but I DM’d the guy and his stuff seems dope. His clothes are really fire so I’d love to work with him.

What should we expect to see next from Low Interest?

Cayden: For right now I’m sticking to dropping 1 of 1’s piece by piece. But what I really like doing is mini drops like the dragon mini drop that just released. So I'm working towards mini drops versus just dropping piece by piece to build an audience. I think it’ll create a higher demand with more sizes and options versus seeing stuff drop every day. So I’d rather have larger drops in a full collection. I’m a one man team so a whole drop takes a long time to make, but I want to be at the point where I can invest in that and they’ll sell right away.

What do you want Low Interest to become?

Cayden: Obviously I want it to grow and succeed. My biggest plan for the future is that I just want to stay happy with what I’m doing. It makes me happy and keeps me straight. I’m a college dropout so this is my whole life. There’s no doubt in my mind I’ll make it work but I want to stick to my roots. I want to be the one making the clothes with my own warehouse versus having someone else manufacture it. I want Low Interest to always be me and my ideas. I’m very open to people helping but I want to keep the same roots.

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